I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business .
Case Study: A Whistlestop Tour Round Web Marketing 2.0
Will Wynne, ArenaFlowers.com
“Old” web marketing – paid search, natural search, retention marketing, PR, Affiliate Marketing, Comparison Shopping, Conversion Rate. Cost, Competition, Risk, Growth, SEO Optimised page <> Friendly page.
Using social media – video
Host clip of a BBC story, “About Arena” video, Show the team, shows that they do their own flowers, used for job ads, embedded in eBay listing using <www.vzaar.com>, total views 5k. Blog alongside the main site – good google juice, good for morale, human face to business, 4 times the £/page of rest of site. Fun app on Facebook sending virtual versions of the products and sending traffic to main site.
Backend systems are all web-based, faster to change, cheaper to deploy.
