I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business
Facilitating Open Innovation in A Distributed Community Using Free Social Software Tools
Claire Reddington, iShed & Ed Mitchell, Ed Mitchell Consulting
iShed is spin off from Watershed media centre in Bristol, to bring together media and R&D – investing in 6 SMEs to research into media blue sky stuff – including Aardman Animations.
Have used project blogs etc. for years. This time wanted to do something different.
Media Sandbox – looking at pervasive media – want to create a commmunity of interest and support a community of practice.
Quoted Charles Leadbetter
Three year project – three times one year. Want to learn and adapt.
Blogs, mailing lists, 3rd party apps like flickr, physical gatherings, workshops etc.
Preparation, launch event, open innovation, progress and final results…
Collaborative R&D with small SMEs is a big thing – they find it hard to make space to do this blue sky thinking.
By the community for the community – the media community helped shape the criteria for grant award
Question they posed – how can this online stuff help us measure (various success criteria)
