I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business .
Technology Brings Power to the People
Crispin O’Brien KPMG
Recent survey published – Enterprise 2.0 The Benefits and Challenges of Adoptions
John Chambers CEO Cisco – Cisco moving into enterprise Web 2.0 because old space they compete in is becoming too crowded…
So what has all this stuff got to do with business? And what do you let through the firewall?
Internal benefits – find stuff, keep track of what we know, share who and what we know
External benefits – get really close to customers, harness ideas (LOTS of ideas), find and nurture partners / suppliers
The human dynamics of encouraging people to share and contribute – possibly tie in some part of reward to sharing behaviours?
Email and intranet is bilateral, sequential, run centrally and DULL
To find stuff we use Google – why not use those sort of tools in business
Corporate blogs – ideally uncensored…
Controlled collaboration – walled gardens
The power of tagging.
Innovation and sharing – successful companies of the future need to take heed of all their stakeholders.
There are risks of course, but need to update the controls and risk management.
